Deloitte’s Manchester practice confirmed today that it has signed a deal with WeWork to occupy 35,000 sq ft of office space in Manchester city centre.

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With Deloitte due to exit its existing office at Hardman Street, the deal will provide a flexible solution for the Manchester practice’s 800 people. Deloitte plans to begin occupancy in early 2021, subject to Government national restriction guidelines.

The transaction follows continued investment this year in Manchester, including the expansion of the firm’s consulting capabilities in the region with a headcount growth of 60 in 12 months and a new cyber team of 16. This is in addition to the firm’s investment over the year in its people, with the promotion of six new partners and 10 directors across all services lines.

Further growth includes a new cohort of over 80 graduates and Brightstart apprentices joining the firm over the next three months as well as an overall plan to increase the office headcount by 25% in the next three years.

Andy Westbrook, practice senior partner for Deloitte North West, commented on the move: “Manchester has always been and will remain a very important strategic location for Deloitte. We are immensely proud of the work that we do across the city and the wider region, particularly in supporting Build Back Better, as well as the relationships we have developed. We have invested significantly in our North West business in order to successfully develop our client offerings. This will continue at pace for the foreseeable future, in part driven by the investment we have made in our people across all levels. We have a clear real estate strategy in place, and the move to the Hanover Building is the first step on that journey. The space provides an exciting and inspiring place in which our people can work. It will best support the needs of our people and our clients as we grow our business in the region.’’

Deloitte will occupy two floors in WeWork Hanover Building in Corporation Street near Victoria Station. Dating back to 1905, the historic Edwardian building has recently undergone a major refurbishment and forms part of Manchester’s NOMA regeneration area.

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Mathieu Proust, General Manager UK & Ireland at WeWork, said: “We are delighted to partner with Deloitte and look forward to welcoming them into our Manchester community at WeWork The Hanover Building, a beautiful space designed with collaboration and productivity in mind. The seismic shifts we are seeing in the way the world works are redefining the role of the office, and this is a great example of a business recognising the right workspace as a critical resource that enables connection, innovation and company culture to thrive.”

Colliers International advised on the deal.

About WeWork

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WeWork is a global leader in flexible space, providing businesses of all sizes with the space, community, and services they need to run and grow their business. With 859 locations, in 151 cities in 38 countries across the world, WeWork delivers flexible space solutions to its 542,000 members worldwide.

About Deloitte

In this press release references to “Deloitte” are references to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”) a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity.

Please see deloitte.com/about for a detailed description of the legal structure of DTTL and its member firms.

Deloitte LLP is a subsidiary of Deloitte NWE LLP, which is a member firm of DTTL, and is among the UK’s leading professional services firms.

The information contained in this press release is correct at the time of going to press. For more information, please visit www.deloitte.co.uk.

Dymo labelwriter 450 driver for mac yosemite. Kelley Grover knows that brand (and specifically brand governance) isn’t a high priority for many people.

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“Most folks say, ‘I don’t have time for brand. I have to meet this goal, I have to meet with this client, I don’t have time to be worrying about that,’” she said.

As Senior Global Brand Manager at Deloitte, Grover takes a different view. “We are all brand ambassadors,” she said. “It is all our jobs to be representatives of the brand.”

Grover worries about brand, so that her colleagues don’t have to. Brand is always top of mind for her – never more so than in 2016, when Deloitte launched its brand identity refresh. The previous rebrand took place in 2003, pre-iPad and smartphone. It was built for print, and its age was showing.

“If a brand identity system does not accommodate for how practitioners do business, people aren’t going to use it,” said Grover. “And that’s going to cause the brand to become diluted, and not as consistent as we need it to be.”

“We are all brand ambassadors. It is all our jobs to be representatives of the brand.”

Kelley Grover
Senior Global Brand Manager, Deloitte

In its latest rebranding efforts, the multinational professional services firm aimed to establish a single brand architecture and brand identity system that consistently conveyed to clients the Deloitte experience regardless of geographic location, business unit or device. Deloitte associates needed a brand that was as flexible and dynamic as their business practices.

From brand identity health check to brand identity launch, the journey to a new brand took more than two years. Grover and the Global Brand team engaged with hundreds of people across Deloitte throughout the rebranding process, asking about where the brand was today, where the brand needed to go, and what shifts were anticipated in business and technology. Each time the team made a decision, they asked themselves, ‘Is this what an undisputed leader would do?’

“It’s not about using a logo that’s white instead of blue,” said Grover of Deloitte’s new brand identity. “It’s about getting to the root of what our new personality characteristics are, and matching that with what the undisputed leader would do, to have some consistency and clarity in our visual identity.”

Kelley Grover, Senior Global Brand Manager, Deloitte

Creating a new brand identity is no mean feat, but communicating it to 240,000 associates is arguably an even bigger challenge – it’s certainly a more sustained one. To that end, Deloitte needed to not only evolve its brand but also its brand center, which meant investing in a platform that was dynamic and representative of an undisputed leader.

Brand Space has been Deloitte’s brand center for more than 15 years, but it’s a radically different entity now than it was prior to the brand refresh. Previously, it was little more than a centralized digital asset management repository. It was chockablock with static guidelines and PDFs galore.

Today, built on Monigle’s BEAM (Brand Engagement and Asset Management) platform, Brand Space is where Deloitte’s new brand identity comes to life. “Brand Space was the epicenter for this brand identity launch,” said Grover.